Apple vs The Paradox of Choice!

29 apr 2021
2 294 876 visningar

How Apple kills entire companies with the flip of 1 switch.
The Apple Ecosystem Explained:

MKBHD Merch:
Tech I'm using right now:
Fact sources:
Intro Track: Jordyn Edmonds​​​​​
Playlist of MKBHD Intro music:

  • To continue to learn way more about sharks! -->

    Marques BrownleeMarques Brownlee6 dagar sedan
    • @Brock Wyatt Yup, I've been using Flixzone for years myself :)

      Andrew FrancisAndrew Francis3 timmar sedan
    • pro tip: watch movies at Flixzone. I've been using it for watching lots of of movies during the lockdown.

      Brock WyattBrock Wyatt3 timmar sedan
    • @Marques You forgot the Alfred search application alternative to Spotlight and it's 100 times better than Spotlight with it's better file searching features and better customisation (it's not dead and really well alive, so maybe a rating of 3/10), as a power user Spotlight is really limited featureles search tool for advance usage (same applies to software development features like Git, Java where what comes with apple's out of the box stuff on Mac is pretty limiting)

      Alex BAlex B14 timmar sedan
    • Pretty sure i still use my android phone too watch this. My choice

      Samuel KuSamuel KuDag sedan
    • I have a question on the boosted rev because i just watched that video. How much is it and where do i get it?

      TheWolf Gamer005TheWolf Gamer005Dag sedan
  • ALL apps are a remora fish. Without an operative system, the app is worthless.

    MrVikingMrViking43 minuter sedan
  • Apple is also trying to put advertisers and SEOs out of work just so they can market themselves as 'we care about privacy'

    Kiel HansonKiel Hanson46 minuter sedan
  • Like it or not, Apple kills competition.

    MrVikingMrViking49 minuter sedan
  • good subject of the video. but as a biologist I have to say that the shark-remora example was taken too far!

    Pi APi ATimme sedan
  • Alfred > Spotlight > Watson

    JDLJDLTimme sedan
  • Can you reviews these in comparison to the Samsung version?

    JaeshaJaeshaTimme sedan
  • I’m too fried to be put in this mood

    lacrosse4higherlacrosse4higher2 timmar sedan
  • Strobe lights is the one reason I still use a flashlight app instead of the built in functionality.

    MobileChaosMobileChaos3 timmar sedan
  • Let people vote with the dollar

    Jacob SpuntJacob Spunt3 timmar sedan
  • Hey MKBHD, dont suck BIG candy.

    Ginger AleGinger Ale3 timmar sedan
  • Tile got rimmed. Sorry had to say it.

    setiopsetiop3 timmar sedan
  • People used to complain Microsoft would buy a company to steal their product, and Microsoft was the bad guy. Now apple just steals the product without any compensation, and apple fan boys go wild.

    BadjanoBadjano4 timmar sedan
  • There are countless samples like those with apple since back in the '90s. I believe there was an extension you would buy to make your mac "multitasker", so you could copy and paste while doing something else. Later on another one came out that would let you do simultaneous copy and paste.

    DirectorWD40DirectorWD404 timmar sedan
  • they need to make the "wallet" version. Maybe the next Apple Card could do that : P

    DirectorWD40DirectorWD404 timmar sedan
  • Tile shot themselves in the the foot by being greedy from the onset & forcing planned obsolescence. I supported Tile during their Kickstarter days, waited for months to get my first 4 tiles, but refuses to be held hostage by their non-removable batteries & app that quit working w/ old Tiles after 1 year.

    Annabelle LehmanAnnabelle Lehman4 timmar sedan
  • Doesn't matter, never buying Apple again, they support the CCP.

    There is No Censorship On RumbleThere is No Censorship On Rumble5 timmar sedan
  • I use Duet Display on my windows laptop with my IPad. That’s one thing that sidecar cannot do as far as i know.

    Eric WolfordEric Wolford5 timmar sedan
  • I love the idea of nebula and curiousity stream. Eating at SEworld’s paradox of choice.

    ChnxcxChnxcx5 timmar sedan
  • The whole time, I was looking at how silly the Magic Mouse looks while it’s charging. I mean, I own one and love it. But, it looks ridiculous while it charges! Sorry, that was way off topic lol.

  • In simple terms, Apple has a monopoly on the whole tracking thing now. The competition isn't even close to their reach.

    ツFrediツFredi6 timmar sedan
  • Marques big flexin for sure haha

    Gabriel Allen Paul LopezGabriel Allen Paul Lopez7 timmar sedan
  • this mouse is still the dumbest thing Apple ever did.

    storybyphilstorybyphil8 timmar sedan
  • I don't care which company died for the built-in features that come for free and pre-installed on a device I already have paid for.

    Salar NaserpourSalar Naserpour8 timmar sedan
  • Fantastic video and explanation of the ecosyetem!

    GnarlsGnarls8 timmar sedan
  • Anybody here waiting for ipad review??

    Rohith KoushalRohith Koushal8 timmar sedan
  • I remember downloading the flashlight app on my iPod 4 and all it did was make my screen bright white because there was no light on the back of the phone. I still loved it because it was yet another thing my flip-phone couldn't do lol

    Re1iveRe1ive8 timmar sedan
  • The Apple way is the better way.

    ChaseChase8 timmar sedan
  • This is creepy, the fact any Apple device can locate and update where your tag may be and sends that info through a mesh and back to you borderlines Apple proprietary tracking its users. Imagine the warrants to get info on whether a killer had pinged any of these tags. Imagine if Apple decided to track its users and could null and void warrantees or lock users devices because they used them in a foreign nation, at the request of a carrier, or just to deny warranty replacements because your device and tags pinged at a repair shop... On the flipside, this is ALSO what we need for self driving vehicles - a mesh network in real time talking to each other silently to know where each vehicle is going, whos merging and turning and to adjust speed, distance or whatever. That's what I look forward to.

    William DiazWilliam Diaz9 timmar sedan
  • Getting recommended the 11 year ago MKBHD video and then seeing this is wild

    C AbleC Able9 timmar sedan
  • Business saying: wolf pack follows leader. Every industry has one. Mobile division has Apple.

    Karan HasijaKaran Hasija9 timmar sedan
  • Actually, according to the Heisenberg uncertainty principle we would not know the mini apples and mini tiles position :)

    SpectreSpectre9 timmar sedan
  • Dogecoin to the mooonn🚀🚀🌛🌛🌛🌛🌛

    Rachid Van meerRachid Van meer9 timmar sedan
  • Marques be like "you can choose to like this video. Technically"

    Jesse NunezJesse Nunez9 timmar sedan
  • There never should have needed to be flashlight apps. I dare you to disagree. Sometimes the need for a feature is only successfully expressed by someone else making it first. If you ask me, what they should do is credit and compensate the original version of the feature, maybe hire them to work on the built in version like they did with that jailbreak feature for responding to messages from the notification

    ShloomthShloomth10 timmar sedan
  • I am using duet since three years. Because my iMac can not use sidecar. I have my choice. Like using adobe products or the cheaper versions. Or blender.

    Björn HBjörn H10 timmar sedan
  • I did not like tiles. They didn’t work consistently for me, except for the button on the thing which I would never use on purpose but would always be going off in my pocket. And maybe I’m stupid but you couldn’t turn that off when I had them. Apple’s item tracker is a hugely welcome upgrade from my point of view.

    ShloomthShloomth10 timmar sedan
  • me with my android just watching :0

    r3483r8328ur3483r8328u10 timmar sedan
  • Stealing from others and calling it their own invention and then eliminate the competition... Is dangerous and they should bring down this organisation... Enough is enough

    Sher RSher R10 timmar sedan
  • Tile.. choose Android... U can shove off the Shark n have an entire ocen than a pond😁

    Sher RSher R10 timmar sedan
  • Lol but what about all the older generation that’s still using these apps, the flashlight app etc 🤣 Honestly though, an entire ecosystem would work better than the individual items that are “standalone” but I’m also one that doesn’t want to spend the money of the newest over ear headphones but will buy their AirPods Pro’s etc. Lol.

    Kyle BurtonKyle Burton10 timmar sedan
  • Let those companies die, the superior product is the one integrated, and apple created those platforms, so if your company depends on that platform they should know apple has the ability to create the superior product. What´s the other choice? let´s not create superior products even though we can? that is taking value from the consumer.

    David MartínezDavid Martínez10 timmar sedan
  • Itunes gets a 11 out of 10

    TulioTulio11 timmar sedan
  • I feel like the Magic Mouse charging in the background is shade.

    Goosed.ieGoosed.ie11 timmar sedan
  • Can you review the

    Chrisla SinChrisla Sin11 timmar sedan
  • this is the biggest bullshit they've come out with since the wheels... they're really gonna have the holder cost more than the product itself and not design the product to be able to hook onto anything? foh

    Ben FlisBen Flis11 timmar sedan
  • nice bro

    IBRAHIM RỒŢэR ωỒĻfIBRAHIM RỒŢэR ωỒĻf12 timmar sedan
  • How about how apple bought an entire company (beats) just to kill its market share and create its own headphone brand (airpods)...and yes I know beats isn't completely dead but that's only because they're using beats' other offers to fill what they don't have, which they will implement as it goes and further kill beats

    Yusuf MangeraYusuf Mangera12 timmar sedan
  • I think it's a poor business strategy to develop a feature for an OS and make that your only product. I don't think you can blame a company for adding features to their own software. None of these ideas are so unique or far fetched that the sharks couldn't have thought of them on their own either.

    MardyMardy12 timmar sedan
  • No video from 6 days bro what happened , everything fine ??

    Saksham WadhwaSaksham Wadhwa12 timmar sedan
  • So Apple just steal small companies ideas then make theri own call it unique and shut other companies Well not surprised I gues

    WatchitDogsWatchitDogs12 timmar sedan
  • The main product is still their phone, iphone and mac. Not unless the small companies own a main product category, no point dude. They own the house, they set the rent. If you can’t afford it, you gotta move on.

    biladitanyabiladitanya12 timmar sedan
  • Apple has way too much power, but, I can’t think of a factual intricate way to object to what they do. Imagine what they’re gonna do with the Apple Car.

    Bishop MBishop M12 timmar sedan
  • Just like what MS I.E. and Safari did to Netscape, but more insidious bc hardware is so much harder to make than apps.

    jazzlehazzlejazzlehazzle13 timmar sedan
  • On the flip side of things, every fish eats; even though they may get swollowed by the big shark; the battery makers eats, the accessory maker eats, even Tile eats because they probably benefit from the patents licensed to Apple. Remember that in an ecosystem, something gots to eat something, what's left over from the Remoras will probably be for the planktons, which will inevitably be eaten closing the inevitably circle. Tile probably didn't have the resources to execute the idea, the best option was to partner, sell the company, or make a phone to extend the reach. Apple however, fed on the idea and made it happen.

    Lorenzo GordonLorenzo Gordon13 timmar sedan
  • This one MKBHD "Tech Video" literally explains the business moats (competitive advantage) of Apple Inc. After this brilliant MKBHD video, I'll never be able to see the companies which make accessories (hardware or software) for Apple Inc., the same way. Its so fascinating how a tech video with an analogy of marine wildlife within the video, can teach you the most important part of research process needed for investing in a business, i.e., understanding the competitive advantages of the company.

    Aditya GoyalAditya Goyal13 timmar sedan
  • damned if you do, damned if you dont "why hasn't apple done X? why do I have to use this third party thing?" then becomes "why did apple kill Y company?"

    29110sc29110sc13 timmar sedan
  • Love this video. You and the team do fantastic jobs. Thanks for the hard work.

    Bishop MBishop M13 timmar sedan
  • Apple should first of all but that company and then include that feature in all of their devices... That will make a fair deal

    Vaibhav AgrawalVaibhav Agrawal13 timmar sedan
  • uncle roger wants you to make cooking video

    silver rayleighsilver rayleigh13 timmar sedan
  • TL;DW?

    ChiliHabaneroChiliHabanero13 timmar sedan
  • This was a very Rachel Maddowish presentation 😂 👍🏾✨ good job

    jordan woodsjordan woods13 timmar sedan
  • No need to choose Samsung laptop Samsung watch Samsung buds Samsung tablet Samsung mobile phone you get it

    Tomer Ben DavidTomer Ben David13 timmar sedan
  • So, what's the conclusion, should Apple not have integerated these features into their ecosystem? That does not make sense.

    Aayush FadiaAayush Fadia13 timmar sedan
    • Ohh, wait, I hadn't seen the video till the end.

      Aayush FadiaAayush Fadia13 timmar sedan
  • Unless the Apple pencil got better in later editions, it's still FAR worse than any other pen/pencil type of input device I've ever used. I was hoping it would be as good as the Surface or something but wow did it disappoint.

    Gravy TrainGravy Train14 timmar sedan
    • Side note, I really appreciate the objective analysis here, this is a great video.

      Gravy TrainGravy Train13 timmar sedan
  • I know the paranoia of this is really dumb considering i use a smartphone which tracks me as is but this just seems a little too creepy imo.

    x9x9x9x9x9x9x9x9x9x914 timmar sedan
  • Maybe this is how we will get a calculator app on our ipads

    Scott HaightScott Haight14 timmar sedan
  • I liked for the Ocean content in the beginning! :)

    Palmer GamblePalmer Gamble14 timmar sedan
  • Apple watch is not most popular watch on the planet dumbass... Maybe smartwatch, not just the watch. You have millions of us using mechanical watches. Wich are way better than smartwatches and more valueble.

    ZagicaZagica14 timmar sedan
  • Unless Tile make a product that works with Apple and their app

    Jonathan FarmerJonathan Farmer15 timmar sedan
  • Now I'm curious what will happen to Tesla | Audi | BMW | Merc and even RR & Bentley when Tim Cook launches Apple car ? Lol volkswagen

    Chintan NedariyaChintan Nedariya15 timmar sedan
  • I limit my self to the iPad to avoid getting stuck in the apple ecosystem. I have an ipad and almost purchased a MacBook because I thought, better integration. Then I knew I'd probably end up switching to the iPhone and apple watch. So I thought, nah I'm good.

    Mariano PerezMariano Perez15 timmar sedan
  • I'm now feeling scared of Apple Ecosystem 😱!

    Rakesh AravindRakesh Aravind15 timmar sedan
  • "At the end of the day you still have a choice".

    Ritu Raj MishraRitu Raj Mishra16 timmar sedan
  • Now, this is nothing new. Remember the browser wars? Microsoft has been dragged through courts for several times and had to pay compensations "for abusing its monopoly position", including media players, server software, etc. Apple's got off pretty easy on that department, I'd say. If you develop a software for some platform or OS, you should realize that you are living at the mercy of that platform. It's a risk you take by leaning onto the success of that platform. Sometimes these platforms cannibalize 3rd party software, that just happens. _But_ the way they handle it, could be improved, sure. Say, instead of just banning a software from their app store, and later introducing that exact same built-in feature (which is kind of a dick move), they could just buy the rights to that software, or assimilate the whole company/developer who made it in the first place. This has happened too. This is because if it's too blatant, it's just easier for the bigger company to buy off the competitor than go through the hassle, burning the money on lawyers for years in courtrooms. And of course there is the damage to their public image in media, and other PR nightmares if they get caught doing it. Think of Skype. They were making a killing, and then were bought off. Slowly they've been phased out of existence. Even though their concept was good, who uses Skype anymore? But to me, it's silly to think that if an OS developer wants to include some convenient feature into their platform, they couldn't do it because someone else did it first. Of course they can, it's their platform. If you have developed a software or a feature, and later on people catch on to how good that is, you can't stop them from copying or improving on that concept. This is probably why there are companies developing their own OS's in the first place. It's a lot of work, but when you have your own OS, you can do what you want with it. Ever heard of automobiles? You think there is only this one guy who just happened to invent a car and now everyone are dependent on his cars? Nope. There is always competition, and people keep improving things and making money where they can. You can't claim a concept only to yourself, just because you did it first. You can't own an idea. Well, you can kind of try to, with patents of course. That just makes it harder, but doesn't stop copying. The IP and patent business is a whole another discussion and a scam on the next level; that game is rigged too, and the small time players are at disadvantage, especially the ones playing by the rules, believe me. Unfortunately the thing is that the big fish have always an advantage, can do pretty much what they want, and most of the time they get away with it. Small fish are always hanging by the thread, not knowing when the axe comes down. This is why diversifying is important for small time developers, don't put all your eggs in the same basket. Don't be dependant of only one platform. But what happens when two big fish go head to head? (Epic sued Apple for monopolizing App Store and squashing competition over Fortnite).

    BaalaaxaBaalaaxa16 timmar sedan
  • Been a good minute since a watched a vid on this channel. Good to be back.

    Girumkal A.Girumkal A.17 timmar sedan
  • What spotify did you use cracked or original

    Fire TubeFire Tube17 timmar sedan
  • All thanks to Alvinshyper40 on !nsta.. He's absolutely the best online , Just got IPhone 12 , Macbook pro and some other apple products through him

    Vanessa NigleyVanessa Nigley18 timmar sedan
  • Apple (as well as other companies) is indeed too powerful, but there's not much we can do. I don't understand what Tile is asking to Apple: to not sell the AirTag? To not update Find My App so that other companies can build their product? Another thing that I don't understand is why Tile can't build a product that works on both the networks.

    Gustavo CiaccoGustavo Ciacco18 timmar sedan
  • Apple doesn't kill companies with the flip of a switch. These are all decision being made with months or _years_ of hard work put into them. They don't just say, "You know what, today I want to kill off a company". No, they're trying to make the Apple Ecosystem as good and appealing as possible. This means instead of getting the bad, janky user experience of Watson, you have the clean, user-friendly Spotlight Search. Same with the Flashlight app. Which one's more appealing to users, being able to turn on a flashlight from the lock screen, or having to go through an app and do that?

    Luke Mula [Student]Luke Mula [Student]18 timmar sedan
  • So is no one going to talk about the magic mouse charging in the back ground?

    Erald M.Erald M.18 timmar sedan
  • Sorry...I am a whale❤️

    nixon noblenixon noble18 timmar sedan
  • if it was the other way round and 3rd party company's were making a better more integrated app or whatever they wouldn't be happy and would just try harder to make easier choice hmm interesting ....

    OzmosisOzmosis18 timmar sedan
  • ‘Person of Interest’ Finch Would Be A Little Worried About These Tags!

    La'Shuna BranchLa'Shuna Branch19 timmar sedan
  • The way I see it, Apple should be allowed to exploit on their iphone market share. They worked hard on their device and deserve the market share. Also like you said consumers have a choice its just that apple often is the best choice for consumers. Nothing wrong with that imo.

    BatvolleBatvolle19 timmar sedan
  • To quote the cliche, "Choice is an illusion"

    Carlo Vincent GallegoCarlo Vincent Gallego19 timmar sedan
  • Mutualism

    Carlo Vincent GallegoCarlo Vincent Gallego19 timmar sedan
  • Apple sucks. But choosing to base your entire business model around one company also sucks.

    SchwurbelSchwurbel19 timmar sedan
  • I use andriod and have wached this video two times already, now thats good content

    The Drenched FmThe Drenched Fm19 timmar sedan
  • "Apple has too much power". There. That is your answer.

    Prachi DPrachi D19 timmar sedan
  • I generally hate apple, but things like night shift, sidecar, spotlight, etc. should be "built in features" in an OS, it's just the correct answer to customers' necessities

    Ares9323Ares932320 timmar sedan
  • Does anyone remember when Microsoft was crucified for having their own browser as default? :D I mean, all companies do this stuff, since forever. Just the scale got bigger with the iPhone market penetration. But as mentioned Android picks up a lot of cool features from third party apps. Why wouldn't they? Especially when they have the capacity to make it even better. So, I don't like apple but this is just natural.

    Péter György GaálPéter György Gaál20 timmar sedan
  • Jajaja Apple is going down and everybody knows it ,🙏

    LivudenflaeskestegLivudenflaeskesteg20 timmar sedan
  • I think apple should make Household appliances. so that it makes dyson products look a lot cheaper 😂

    Suhas SurendranSuhas Surendran21 timme sedan
  • I give Airtags 3 years and we won't hear of them.

    TheMessiahTheMessiah21 timme sedan
  • I feel like the AirPods also fit in this scheme

    LouisLouis21 timme sedan
  • This is the exact sort of thing that Microsoft got done for in Antitrust trials in the 90's. Giving away things like Internet Explorer was antitrust, and yet all the examples you give (and countless others) continue to happen to this day. Mainly because the likes of Apple and Google appear "friendly", as you put it @Marques Brownlee.

    Grrr GrrrGrrr Grrr21 timme sedan
  • Funny how Apple can use someone else's product and ideas, but if that is fair for Apple to say Tile can be used on my network, then why isn't it fair for Tile to say lets make our product use the Apple signal to boost our network? But that I am sure would infringe on Apples IP or something, that just wouldn't be allowed. It is a monopolistic scam.

    Kjell BeilmanKjell Beilman21 timme sedan
  • American Capitalism and the expansion of I.P. rights have really hurt tech, and actually many other areas tbh, of course imho... But I can't help but think of the tech that was eaten and discarded.... As for the paradox of choice, its a slick way of saying monopolies are okay as long as they let others come up with great ideas they can crush by having walled gardened eco systems. It is all a scammy way for these big companies to justify their monopolistic practices without actually breaking the laws on monopolies. Technically its more like oligopolies where since we have created laws against monopolies a couple companies have "agreed" to eat up a market together through similar practices... America just has taken the ideas of capitalism to extremes, greed and profit come before all else.

    Kjell BeilmanKjell Beilman22 timmar sedan
  • What do you think about; "AirTags being pulled by major Australian retailers due to safty concerns over the use of coin batteries" ?

    Colin PowellColin Powell22 timmar sedan